How Your Brewery Can Host an Electronics Recycling Event
In an age where sustainability matters more than ever, breweries have a unique opportunity to become community leaders—not just in craft beer, but in creating a better future. One simple, high-impact way to make a difference? Host an electronics recycling event.
Whether you’re in a busy city or a smaller town, people are looking for easy, trustworthy ways to dispose of old electronics. Pair that need with the relaxed vibe of your brewery, and you’ve got a community-driven event that’s good for the planet and your business.
Here’s how to make it happen.
🔌 Step 1: Partner with a Certified E-Waste Recycler
Before promoting the event, connect with a reputable electronics recycling company—ideally one that is R2 (Responsible Recycling) or e-Stewards certified. They’ll help ensure proper disposal and often provide collection bins, staff, and promotional materials.
Ask what items they accept. Most events allow:
Old cell phones, tablets, and laptops
Printers, cables, keyboards
TVs and monitors (sometimes for a small fee)
Small kitchen or office electronics
Make the list clear in your promotion to avoid surprises.
📅 Step 2: Choose the Right Day and Time
Pick a weekend afternoon to maximize turnout. A Saturday or Sunday from noon to 4 PM is ideal—it encourages drop-ins and gives people time to enjoy your taproom afterward.
Consider making it part of a larger themed event like:
Sustainability Sunday
Green Beer & Gadgets
Recycle & Refresh
Bonus: You may also want to coordinate with Earth Day (April), America Recycles Day (November), or National Clean Out Your Computer Day (February).
🍻 Step 3: Create Incentives
Make the event more than a drop-off chore. Offer rewards for participation:
$1 off a pint for every item recycled (up to 3 items)
Discounted flights for attendees who bring electronics
A free brewery sticker or reusable tote with drop-off
Entry into a raffle for a gift card or merch
These small gestures help create a fun, rewarding experience that encourages return visits.
🌱 Step 4: Build a Mini Eco Fair
Turn your taproom or patio into a sustainability hub by inviting:
Local eco-conscious vendors (soap makers, upcyclers, etc.)
Green nonprofits or environmental education booths
A DIY station for turning bottle caps or cans into art
Food trucks with plant-based or low-waste menus
This turns your event into a mini eco-festival, attracting families, environmental groups, and curious newcomers.
📣 Step 5: Promote With Purpose
Use your platform to spread the word:
Post a recycling countdown with “Did you know?” facts about e-waste
Share behind-the-scenes info on your recycling partner
Use eco-friendly hashtags like #DrinkGreen, #BreweryRecycles, or #PintsForThePlanet
Encourage local news outlets or community blogs to cover the event
Make sure to highlight what items are accepted, any costs, and what’s in it for attendees.
🍺 Why It Matters
E-waste is the fastest-growing waste stream in the world, and less than 20% of it is properly recycled. By hosting a recycling event, your brewery plays a direct role in reducing landfill waste, preventing toxic contamination, and showing that sustainability and beer can go hand in hand.
And just as importantly—you’re giving people a reason to come together for a great cause in a great space. That’s community at its best.
Final Cheers
Hosting an electronics recycling event is a win-win: good for the planet, good for your brand, and a great way to bring people into your brewery with purpose. So gather the gadgets, tap the kegs, and help your community drink responsibly and recycle responsibly.
