How to Host an Unforgettable Father’s Day Event at Your Brewery

Father’s Day is the perfect time to celebrate dads, grandfathers, and father figures with great beer, good company, and a relaxed atmosphere. As a brewery, you have the opportunity to create a special experience that brings families together while raising a toast to the dads in our lives.

Whether you’re planning a laid-back afternoon or a full-scale celebration, here’s how to make your Father’s Day event one to remember.

1. Offer a Dad-Approved Beer & Food Pairing

Give dads something special by offering curated beer and food pairings. Think bold IPAs with smoked brisket, crisp lagers with grilled sausages, or rich stouts with chocolate desserts. If you don’t have a kitchen, consider partnering with a local food truck that specializes in dad-friendly fare like BBQ, burgers, or wings.

2. Create a Limited-Edition “Dad’s Day” Beer

Why not brew a beer just for the occasion? A special Father’s Day brew—whether it’s a strong ale, a smooth porter, or a nostalgic throwback lager—makes the day even more memorable. Give it a fun name like “Father Figures IPA,” “King of the Grill Pilsner,” or “Dad Bod Stout.” Bonus points if you offer it in custom-labeled crowlers or growlers for dads to take home!

3. Host a Father’s Day Beer & Bourbon (or Cigar) Experience

Pairing craft beer with bourbon or cigars can elevate the celebration. Consider setting up a guided tasting where guests can sample different combinations, or invite a local distillery to collaborate on a beer-and-whiskey flight. If cigars are an option, designate a comfortable outdoor space for dads to unwind with a brew and a stogie.

4. Plan Fun Brewery Games & Competitions

Dads love a little friendly competition! Organize activities like:

• Dad Bod Cornhole Tournament – Let dads show off their tossing skills with a classic cornhole challenge.

• Stein Holding Contest – Test dad’s strength with a stein-holding endurance challenge.

• Beer Trivia – Host a trivia game focused on beer, brewing, and dad-related fun facts.

• Best Dad Joke Competition – Have guests vote on the best (or worst!) dad joke of the day.

5. Offer a “First Beer on Us” Special for Dads

Make dads feel extra special by offering their first pint on the house. If giving away free beer isn’t an option, consider offering a discounted pint or a buy-one-get-one deal to encourage celebrations.

6. Set Up a DIY Father’s Day Gift Station

Help guests create last-minute gifts for dad with a DIY gift station. Ideas include:

• Customizable six-packs – Let families build their own mixed pack of dad’s favorite brews.

• Personalized pint glasses – Set up an engraving or etching station where guests can customize a glass for dad.

• Brewery merchandise bundles – Offer gift sets with brewery swag like hats, shirts, and bottle openers.

7. Make It a Family-Friendly Celebration

Father’s Day is about family, so create an event that’s welcoming for everyone. Offer a kid-friendly menu, set up outdoor games, or provide a coloring station with “Best Dad Ever” printables. Having a relaxed, fun atmosphere will make the day enjoyable for all ages.

8. Capture the Memories with a Photo Booth

Set up a brewery-themed photo booth with fun props like beer mugs, fake mustaches, “#1 Dad” signs, and grilling aprons. Encourage guests to snap photos and tag your brewery on social media—this helps create lasting memories while promoting your event online.

9. Give Back to a Good Cause

Consider donating a portion of your Father’s Day sales to a fatherhood-focused nonprofit, local mentorship program, or charity supporting dads in need. It’s a great way to celebrate while making a positive impact in the community.

Cheers to Dad!

Hosting a Father’s Day event at your brewery is a great way to bring families together and create a memorable experience for dads. Whether it’s through great beer, delicious food, fun activities, or heartfelt gifts, your brewery can be the go-to spot for celebrating fatherhood.

So fire up the grill, pour the pints, and get ready for a Father’s Day filled with laughter, love, and great beer. Cheers to all the dads out there!