How Breweries Can Host a Successful Community Job Fair

Breweries are more than just places to grab a great pint—they’re also community hubs. If you’re looking for a way to give back, build local connections, and bring people together, hosting a community job fair is a fantastic option. It’s a great way to help job seekers find opportunities, support local businesses, and showcase your brewery as a place that cares about its neighborhood.

If you’re thinking about organizing a job fair, here’s how to do it right.

1. Define Your Goals

Before planning the event, determine what you want to accomplish. Are you looking to help job seekers find employment in the hospitality industry, or do you want to open it up to various industries? Are you hoping to hire for your own brewery as well? Having clear goals will help guide your planning and outreach efforts.

2. Partner with Local Businesses and Organizations

A successful job fair relies on participation from businesses looking to hire. Reach out to:

• Local restaurants, bars, and breweries

• Small businesses in need of staff

• Local government and workforce development programs

• Staffing agencies or recruiters

Consider inviting career services from local colleges or trade schools to provide resume reviews and job search tips for attendees.

3. Choose the Right Date and Time

To maximize attendance, pick a date and time that works for job seekers. Evenings or weekends may be best for those currently employed but looking for new opportunities. If possible, avoid scheduling during major community events or holidays that could compete for attention.

4. Organize the Event Layout

Set up designated areas for employers, networking, and job application assistance. If your brewery has an outdoor space, consider using it to create a more inviting atmosphere. Provide tables and signage for each employer, and ensure there’s enough room for attendees to move comfortably between booths.

5. Promote the Event

To get the word out, use multiple marketing channels, such as:

• Social media (Facebook, Instagram, LinkedIn, and local job boards)

• Flyers in your taproom and other local businesses

• Email newsletters to your customer base

• Press releases or partnerships with local news outlets

Encourage participating businesses to promote the event as well to increase reach.

6. Make It Engaging

Since you’re hosting the job fair at a brewery, take advantage of the setting! Consider offering:

• Discounted drinks or a special menu for attendees

• Live music or a DJ to keep the atmosphere upbeat

• A designated networking area where job seekers can chat informally with employers

• A resume workshop or guest speaker providing career advice

7. Provide Resources for Job Seekers

Offer on-site resume printing, job application assistance, or even mock interviews. If possible, invite a career coach or HR professional to provide quick consultations.

8. Follow Up and Keep the Momentum Going

After the job fair, follow up with participating businesses and job seekers to gather feedback. Share photos and highlights on social media and consider making it an annual event. You could even host smaller networking events throughout the year to maintain community engagement.

A Win-Win for Breweries and Communities

Hosting a job fair is a great way for breweries to connect with their communities while supporting local job seekers and businesses. It strengthens relationships, enhances your brewery’s reputation, and brings people together—all while helping the local workforce thrive.

Have you ever attended or hosted a job fair at a brewery? Share your experiences in the comments!